Last year, I sat across from a frustrated COO of a mid sized B2B distributor. He had just spent a […]

I spent last Tuesday auditing a friend’s e commerce stack. She’d plugged an AI marketing automation platform into her Shopify

I’ve been running and consulting for ecommerce businesses for the better part of a decade now, and the last three

Remember the early days? When scrappy meant your co founder was also the customer support lead, the bookkeeper, and the

I remember the old days in sales. The CRM was a digital rolodex, a place to dump contacts and log